We live in the age of social media, and if you’re not updated on Facebook, Instagram, Twitter and Snapchat, you’re pretty much irrelevant. Social media is playing such a huge role in the fashion industry, and this new generation of supermodels can attest to that.
Gigi Hadid and Kendall Jenner have been bashed for being handed runway shows on a silver platter just because of their famous families. Some even refuse to give them the title “Supermodel” because it undermines the efforts and legacies of Cindy Crawford, Naomi Campbell, Kate Moss. Instead, they are regarded as “Instagram Models.”
The world of technology continues to evolve a little more each and every day, and it doesn’t stop for the fashion industry. The way I see it is: you either change with it or you get left behind.
Many people attribute Anna Wintour’s success to her connections with not only designers, but also athletes, musicians, artists, etc. She recognized the role that celebrities could play, and she integrated them into the fashion industry. They’re on her covers. They’re walking in shows. They’re at the Met Gala every year.
There’s also a reason why Rihanna and Kanye are really trending in fashion lately, and it’s not because the Fenty Creepers or Yeezy Boosts are all that cute. And it’s most definitely NOT because their designs are practical everyday pieces. Consumers are attracted to pop culture, and that’s what brands are going to capitalize on.
Gigi and Kendall may not have the best walk. They may not be the most talented girls, but let’s give credit where it’s due. It’s not easy to post an Instagram pic everyday that’s #goals af, and it’s definitely not easy to always look perfect in every Snapchat story. They have a very significant presence in pop culture and social media, and they sell themselves (and the clothes they wear) through their personal style and let’s not forget — hella selfies.
Finally, my outfit is a minimalistic look that feature the Puma Fenty Creepers. Props to @badgalriri. They’re my first pair of platform shoes, so it’s taking some time to get used to the weight of them. BUT I still love them because they give me about an inch and a half. My cropped sweater is from Madewell, and I’m really looking forward to wearing it a lot this winter. The slightly flared sleeves are my favorite part. My coated jeans are also from Madewell, and I wear them so often they’re basically my signature pants during the fall and winter.
Thanks for doing life with moi!